Brighton based musicians Adam Bushell, Bruce Dickinson and Mark Clayden have introduced a brand-new college offering degree and masters qualifications for musicians, creative artists and entrepreneurs. Waterbear offers flexible courses specifically designed and tailored to fit around its students’ lives and work.

We started with a workshop to ensure the team was aware of the elements needed to establish the brand as well as reach acquisition targets. Off the back of this creative and insightful session, we then developed a communications strategy to help build a solid campaign in time for the college opening in September 2018 as well as looking forward to the acquisition drive for 2019.