Somerset LMC were looking for an agency to help them develop new ways to attract General Practitioners to Somerset. They're an active, forward-thinking LMC, and were open to ideas as to how to approach this campaign.

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To develop a cohesive strategy, we initially conducted surveys and desk research to confirm our understanding of the target audience. Using this, we then optimised the GP in Somerset website for SEO, and brought suggestions of new content to help the website rank higher in search results. We combined this with a full social media strategy, expanding their channels and growing their audience through various methods, including Display and Facebook advertising.

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In less than a year, we had reports of a number of GPs who cited the 'GP in Somerset' campaign as a contributing factor to their decision to relocate to Somerset.